“What’s Happening” is a rhetorical question expressed through song in a way that seeks to reawaken African consciousness and inspire A...
“What’s Happening” is a rhetorical question expressed through song in a way that seeks to reawaken African consciousness and inspire Africans and the black diaspora to engage in conversations that will help us (Africans) find and tighten the lost connection between us and our African environment.
Seeing that the majority of the music industry is focuses more on partying (like Colonel Mengistu, during the 1984 Ethiopian famine) than it is on providing solutions that will take Africa out of the dire straits the continent is currently in, RayZe’Em stepped up to the task and setup a team that acknowledged the cohesive powers of their common needs, dangers and possibilities namely Mode9 (Nigeria), Mickey the Messenger (Nigeria) and GudNtentionz (a Zimbabwean based in Malaysia) on a beat produced by Nigerian producer (Von D) to create WHATS HAPPENING? A music piece meant to reach out and open up dialogue beyond African social circles in a fashion similar to the approach Harry Belafonte, Quincy Jones, Michael Jackson and Lionel Richie used in addressing the Ethiopian situation through the release of WE ARE THE WORLD. This track, backed by the vision behind it, is a breath of fresh air to socially conscious hip hop heads globally.
“What’s Happening” being the first single off the upcoming Zim Meets Africa (ZMA) collaborations album, is a prologue to a project set to not only promote artists and artistic relations by bringing Zimbabwean and African artists together to showcase their talents and abilities on a “one album” project but to spearhead an African SOCIAL Revolution aimed at mostly identifying, enlightening, addressing, clarifying and tackling African social, cultural, economic, political, religious, health and lifestyle issues from different internationally diverse artistic perspectives using hip hop as the medium of communication.
To “spark up” a sense of social responsibility in every individual to man up and take urgent action in breaking off the chains of underdevelopment, poverty, corruption, dependency, hegemony, unemployment, racism, exploitation, tribalism, religious and ethnic wars, poor leadership, autocracy, political sanctions, insurgency, health scares, etc. in order to ascertain a bright future for our youthful generation and the ones to come is the ultimate goal of this hip hop track.
With the core of its content centered on this close link to reality, this track features a very powerful Rwandese chorus whose words are cries of children asking, “when will the sun return above us, who will reveal it once again to us” (a common African question) sampled to represent the cries of the abducted Chibok girls in Nigeria as well as to commemorate the 20th anniversary of the Rwandan genocide.
Like on Facebook: RayZe 'Em | GudNtentionZ