My interview/grill of Darryl Nyamutsimbe, Editor of SA Hip-Hop Mag
Below is the uncensored (some may say controversial) interview/grill/exchange I had with Darryl Nyamutsamba. If you don't know who that is, check the interview below
What's good boss? Just to get things straight am I interviewing Darryl (SA Hip-Hop Mag Chief Editor) or Da Real?
Darryl, Senior Editor, with rap aspirations, Hip-Hop connoisseur
LOL that's a lot. For the sake of those that don't know you please introduce yourself
My name is Darryl Nyamutsamba the Senior Editor of SA Hip Hop Mag which is the biggest Hip Hop Magazine in South Africa
Ahem... And the Da Real part? How real is it? *pun intended*
That's my rap alias. That's the only reason why I am doing the work I'm doing in Hip-Hop.
I was one of those kids who grew up being told that they wouldn't be shit by society. I legit believed it until I fell in love with rap. This was in 2008 when teachers were on strike and that's when I got into making music. I later realised that I needed income and industry relationships to make the dream work
I see you, power moves. Any released tracks since 2008? I only heard know your bars from the Sango Trap joint by AyTee
Yeah. I am part of a "group" called 4 Kornerz. We released our mixtape in 2013. We slowed down on releasing because we wanted to learn the ins and outs of the game. We view ourselves as a record label so we are building that before we come out in full force and I think I'm gonna start dropping material that I've worked on over the years soon.
When we come out just expect 'da real' deal.
There are stakeholders involved that form an industry (I.e. Bloggers, artists, DJs, promoters and the Zim Hip-Hop fans). I know you're well versed with the SA industry, what does Zim need to be "there"?
We need to move as a unit. It really does sound corny when someone says "we need to unite" but that's what needs to happen. We need to share audiences, we need to share platforms, we need to create more media outlets for Zim Hip hop. Shout out to you guys for the work you are doing.
I think the whole genre is not too reflective. We need more information passed around so the fans and corporates can really catch on to the movement which will enable us to tap into this market which has a lot of Zimbos + media
Are Zim Hip Hop DJ'S still asking artists to pay payola?
Some are lol
It needs to end. Look where it got our diamonds
Action is missing though, don't you think? Most of it ends as just talk. People know what to do but won't act on it
It all starts with one person or one DJ. Trust me, we complain about not getting paid but they are waiting for the Zim Hip-Hop fraternity to come with real content.
So there isn't real content? ðŸ‘€
There is real content. We just need to understand the level the continent is playing at
You mean exportable content? That's dope beyond just our borders?
Sorry by real content I mean having a shit load of rappers releasing dope albums and releasing music videos. Having one artist pushing doesn't help much. We need everyone to put in work
But they are going to pull the "no resources" card
Those with excuses don't count
Nasty C got on MTV Base with a video he shot with a little camcoder. His 11 year old brother was recording that. WE DON'T NEED EXCUSES
You just mentioned MTV Base. I heard an interview 3-mob did with the creative director saying SA and Naija music gets covered more because of viewership demographics. That doesn't exactly help our situation does it? Or maybe we aren't marketing enough?
Always seeing the negatives is another thing that kills us. We have atleast 2 million Zimbos in SA. Are you telling me we can't use that platform to penetrate this market?
There are so many ways to get in. I had lunch with Zeus last year and he told me how he was told about how Botswana only has 2 mill people so he wouldn't make it on a continental level. He still made a way
True. Most rappers are in a catch 22 where they have a main hustle and music is just a side hustle and only a few do it full-time. Who do we look up to? At the end of the day they have to eat, right? Then there's the issue of Zimbos who REFUSE to listen to Zim Hip-Hop citing lack of identity as their reason. Is this still valid?
True. But that's how L-Tido came up. Yes and no. Music is universal. As a musician your mission is not to create music for the fans. Your mission is to create music that resonates with you and then find your tribe
How is the tribe found? Outside people use publicists. Here the artists multi-task most roles
You are talking about established artists
They're doing promo, managing themselves, hustle for shows
Take your music to the people. The key is to assemble a team with the same vision. How did Winky do it? He did it when Zim Dancehall wasn't the in thing. How did Cal Vin do it?Straight out of Luveve.
That's true but most assume that taking it to the people means taking it to radio. Shoutout to people like Sharky who have grown their fan base will relatively little airplay
ðŸ‘ðŸ¾ðŸ‘ðŸ¾ Sharky is a great example. Yes he took it to the people. I remember in 2014 before I left Zim, we used to perform at the same open mic sessions, he was just another dude on the come up. Knowing him he will tell you I haven't even started but he is definitely not on the same level as those that have been complaining and making excuses in the last two years
Cal to me is an opportunist who seizes every opportunity that comes his way, but is such a work ethic transferable?
I ain't got the answers Mr West ðŸ˜‚
ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ But we need answers. Dudes in SA are driving whips off of single track money while their Zim counterparts two step to mushikashika
I hope Soko Matemai gets Sharky a whip. Great body of work
Dope album that. Hopefully it won't get slept on Do we have to emigrate to SA to make it?I've been hearing rumours about artists denouncing their Zim nationalities to get signed in SA
Hmm I haven't heard of that one. But I get why someone would do that. Zimbos don't believe in you unless you already made it. Or been accepted in a foreign land. You don't have to. I mean I hear Oliver Mtukudzi everywhere and he ain't even an urban artist. Every time I bring that up rappers tend to come at me with their excuses and that's when I shut down
Lol. Too much ego. Excuses are always the easy way out. But yeah thank you for the insight and clearing up some misconceptions. I'm sure we need a talk show to really dive into these issues with our industry
True. We are trying to set up a workshop this December hope it all goes well
A workshop? That's dope, we definitely need more of those. On a lighter note what tracks are in your current Zim Top 10?
- Mannasseh by H3nry
- Zino Irema by Takura
- Sango Trap by Aytee
- Vanondibatirana by Fungisai with Killer T
- Pakaipa by Sharky
I got 5 famðŸ˜Š
LOL all good. I know you're a busy man. Thanks for your time
Thanks for the interview my g