The Benefits of Branding: A Case Study of @iAmSharkyZim's #Yohwe cc @QuintonMutsinze

Allow to give a lecture (yes, LECTURE) on the benefits of visuals to an artist's (not necessarily Hip-Hop) brand. For this lecture I will use Sharky's Yohwe Video, directed by Quence.motion.

[feature]Sharky wearing Zim Son Clothing T-Shirt

Allow to give a lecture (yes, LECTURE) on the benefits of branding to an artist's (not necessarily Hip-Hop) product. For this lecture I will use my laatie Sharky's Yohwe Video, directed by Quence.motion (the same guys behind the Zim Hip-Hop Show Zaangoma).

Before I start you can check out the Yohwe video below


Right, now that that is out of the way let's get right into it. A quick browse through the video will show you three brands (i.e. Sharky, Quence.Motion and Zim Son). If you look closely you'll also find a fourth brand in the video (i.e. 729 Apparell). All logo are designed distinctively and are easy to remember. But what are brands and what is branding? Why do it anyway?

Brand name: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark  - Merrian-Webster Dictionary

Branding: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. - Business Dictionary

If that's still Greek you may understand after I elaborate briefly below (never liked lectures so yeah).

The Benefits of Branding

  1. Vital differentiation - There may be a lot of Zim Hip-Hop artists but only a handful have branded themselves (in this case you can check the Sharky logo, also visible on the Killin' artwork). It's not about being the best but being the most visible. Yeah a lot of rappers drop bars over international beats (in this case J. Cole's Fire Squad) but how many go a step further to do visuals?
  2. Boosts artist's image - A branded artist is deemed to be more organized in the way they do things. 
  3. Loyalty - Sorry I'm getting technical here, goodwill is the reputation of a brand, meaning that if people love the brand you're associated with, they will be more eager to pay attention to you. In this case as sharky has a Tehn Diamond co-sign/affiliation Tehn's SOTGians will in turn support Sharky.
  4. Makes it easier to sell - When you a recognizable that is is trusted it is easier for you to sale anything, hence why corporates seek for known entertainment brands to endorse as brand ambassadors.
That's the short of it, I told you I don't like lectures. Please like and follow the following brands, yeah?

Feel free to acknowledge or beg to differ...



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Support Zim Hip-Hop Blog: The Benefits of Branding: A Case Study of @iAmSharkyZim's #Yohwe cc @QuintonMutsinze
The Benefits of Branding: A Case Study of @iAmSharkyZim's #Yohwe cc @QuintonMutsinze
Allow to give a lecture (yes, LECTURE) on the benefits of visuals to an artist's (not necessarily Hip-Hop) brand. For this lecture I will use Sharky's Yohwe Video, directed by Quence.motion.
https://2.bp.blogspot.com/-2SKMHK-T6ZA/VvPizsMICcI/AAAAAAAABlM/acMvfq6saW82AAcFYUjMGt4P9sTrUMHqg/s320/12476781_10209040785966310_1702295336_o.jpg
https://2.bp.blogspot.com/-2SKMHK-T6ZA/VvPizsMICcI/AAAAAAAABlM/acMvfq6saW82AAcFYUjMGt4P9sTrUMHqg/s72-c/12476781_10209040785966310_1702295336_o.jpg
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