WTF is a press release and why do bloggers like SpekkTrumn insist about it?
I've been saying this time and time again but it seems I'll be speaking in code. So this article will explain what I mean when I say I need a press release from an artist/group or whoever is concerned.
A press release is as defined by Wikipedia as
is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.In simple terms it is a document you send to bloggers, journalists or any media person informing them about an event (i.e. video release, single release, album release) that you intend for them to cover on their website, magazine, show or yada yada.
- A press release IS NOT an article written about you by another newspaper, blog or journo. If you wonder why your music is being slept on by bloggers this may be one of the reasons. Only the artist can describe his creation, don't try and pin that task on somebody else. If you don't have a publicist you are solely responsible for writing your own press release.
- Please DO NOT send a single sentence press release (if you won't take your music seriously, who is supposed to?). Rather have a long af (pardon my french) press release that contains all the information you can think about, rather than just give skeletal information.
- A press release is necessary EVERY TIME you submit material. Just because you sent a press release last time it doesn't mean you don't need to send another for for your new release or announcement.
You can download an editable press release (.doc format) here
P.S. ReSpekkT the Art articles have been around long before Birdman told Charlamagne and 'em to put some "RESPEK" on his name. You can check out the rest of them through this link.
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